About Us

A father & son team driving the celebration.

Our Story

Family Owned. World-Class Audio.

Sugar Sand Sound is a premium event and entertainment service offering professional sound for weddings, public speaking events, and private parties. Operating as a father and son collaboration, we have over 50 years of combined experience in audio presentations, allowing us to deliver a world-class experience for your event.

Our technical foundation started in high school with professional car audio installations, eventually leading to work with the world's largest audio/video equipment rental company, PSAV. From there, our background expanded through extensive freelance work, ranging from complex home theater systems and professional audio environments to sound support for live bands.

This broad range of hands-on experience has given us a unique perspective on what it takes to thrill our clients and ensure that the show goes off without a hitch. While part of our ownership team now works full-time as an SEO and marketing consultant, a lifelong love for audio is what brought this father-son partnership together here at Sugar Sand Sound.

The Simplest Package in the Industry

At Sugar Sand Sound, we understand exactly how important your event is. We pride ourselves on offering a professional, client-focused service. To make planning completely stress-free, we offer one flat price that includes all of our premium services. You never have to make difficult decisions on what add-ons you need.

Reception Entertainment (Ceremony audio also available)
Premium Sound Systems scaled perfectly for your venue
Wireless & Lav Microphones for toasts and clear vows
Dance Lighting to elevate the room's energy
Professional DJs and Emcees to guide your timeline
Nearly Unlimited Music Selections

Custom Playlists built to your unique vibe
Strict Do NOT Playlists honored all night
Professional Contract for complete peace of mind
Backup Sound Systems brought to every event
Backup DJs on-call in case of emergencies

Behind The Scenes

Obsessive Preparation

A flawless night doesn't happen by accident. On the day of your event, we arrive 3 hours before your first guest. We tape down every cable, EQ the room for perfect acoustics, and run through extensive microphone sound checks.

The result? A presentation that looks impossibly clean, and an audio experience that avoids ear-piercing feedback or dead air.

Redundant Backups: We carry backup mixers and audio sources.
Premium Equipment: Zero cut corners on audio fidelity.
Local Expertise: Deep relationships with Northern Michigan venues.